As a Content Marketer,
Here's What I've Achieved
Using Content to Engage Leads, Close Sales & Educate Customers
Workplace Experience App
Digital Marketing Manager
CXApp
Working with our Director of Marketing, I managed our content across our website, blog, resources, social media and email automation to educate and nurture leads on what workplace experience is and how our app could solve the pain points of in-person, hybrid and remote-first workplaces.
Oversaw: WEBSITE - BLOG - RESOURCES - EMAIL - SOCIAL - ANALYTICS - WEBINARS - REPORTS - VIDEO
Top Achievements:
- Built and launched our Resource Library, which offers case studies, guides and playbooks, as part of our digital rebranding
- Garnered 8 award wins for our platform through highly targeted award applications that appealed to judging panels
- Worked with WorkTech Academy to create, launch and promote our Hierarchy of Workplace Needs Report
Indoor Intelligence Hardware & Software
Digital Marketing Manager
Working with our Digital Marketing Coordinator, who I managed, I lead content management through targeted intiatives on our website, blog, resource library, social media channels, while collaborating seamlessly with sales teams across multiple portfolios, including RTLS, Industrial IoT, Indoor Security and Workplace Experience.
Oversaw: WEBSITE - BLOG - RESOURCES - EMAIL - SOCIAL - ANALYTICS - WEBINARS - REPORTS - PODCASTS - VIDEO
Top Achievements:
- Authored, designed and promoted our 2022 State of Indoor Intelligence Report
- Increased content production workflow and efficiency from 2 blogs a month to 7 blogs a month, across four product portfolios
- Grew Inpixon's LinkedIn audience by 150% to over 25K followers
Cloud Migration Software
Digital Marketing Manager
I worked closely with our executive team to relaunch our website and reposition our cloud migration products through an inbound lens, with a specific target of educating leads on how they can use our technology to migrate to top cloud partners like Snowflake, Microsoft and Amazon.
Oversaw: WEBSITE - BLOG - RESOURCES - EMAIL - SOCIAL -ANALYTICS - WEBINARS - REPORTS - PAID ADS - SALES ENABLEMENT
Top Achievements:
- Pitched and built our new website in the Hubspot CMS and created a CRM workflow to collect & nurture inbound leads
- Increased monthly web traffic by 80% through paid ads and organic SEO strategies that converted leads from our top partners
- Created and launched our resources and resource pages including a dedicated video library and case study library
Finance Software
Digital Marketing Manager
Reporting directly to the CEO, I worked to create the foundation of inbound marketing at Limelight, through our website, resources, blogs, webinars, email automation, third-party listings and strong sales enablement and partnership enablement with key stakeholders.
Oversaw: WEBSITE - BLOG - RESOURCES - EMAIL - SOCIAL - ANALYTICS - WEBINARS - REPORTS - PARTNER SUPPORT - VIDEO
Top Achievements:
- I managed the launch of our new website, which to date has lead to a 36% Year-Over-Year (YOY) increase in traffic
- Built profiles and worked with CSM to gather 19 reviews from our customers for our Capterra - GetApp - Software Advice profiles
- Coordinated & manage our Sage Intacct Marketplace partnership
Past Experiences in Content Management
Here's where I worked before.
Jobs Board & Career Platform
Content & Community Coordinator
TALENTEGG
I worked to write & design content and execute email campaigns that helped students and new grads discover great careers with our clients. I also lead our national partnership & outreach program and created a email survey campaign that gathered a response from 100+ Gen Z-ers.
Higher Education
Social Media Coordinator
TORONTO METROPOLITAN UNIVERSITY
I used the power of design, photography & social media to spread awareness in the Ryerson community about the importance of mental & physical health, such as a social media campaign to celebrate #BellLetsTalkDay across campus.
Higher Education
Marketing & Communications Assistant
TORONTO METROPOLITAN UNIVERSITY
I created and curated digital blogs, social media and website content that promoted the Ryerson international student community, including our biggest annual event, International Student Orientation.
Portfolio
Take a look at the cool stuff I've worked on at CXApp & Inpixon
The Very Real Problem of App Overload in the Office
Pitched idea, worked with writer, edited copy and published on website.
The Impact of Hybrid Work on CRE
Pitched idea, worked with writer, edited copy and published on website.
3 Key Strategies for Employee Engagement
Pitched idea, worked with writer, edited copy and published on website.
Workplace Analytics Brochure
Built landing page, worked with product to write brochure.
Hierarchy of Workplace Needs Report
Coordinated report, edited copy, built landing page, promoted on channels.
2022 Indoor Intelligence Report
Authored report, built landing page, promoted on paid & organic channels.
Top 5 RTLS Challenges & How to Fix Them
Collaborated with sales, promoted webinar, hosted webinar.
Features Page for CXApp Platform
Edited copy, designed and created images, built in Hubspot CMS.
Indoor Mapping Website Page for CXApp
Designed, adapted copy from former website, built in Hubspot CMS.
Passions
What am I outside of being a SaaS Marketer? Here you go!
Contact Me
Let's connect and talk about next steps!
Email
LinkedIn
